SUBJECT:
Title
Request Approval of Contract Amendment: 22P-135-CA-01, Destination Mobile App – Daruma Tech, LLC, Boca Raton, FL (Budget Impact – Neutral; estimated expenditure of $25,000)
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INITIATOR: |
DEPARTMENT: |
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Susan Olsen, Director |
Procurement Services |
DESCRIPTION/BACKGROUND:
On November 15, 2022, the Board approved a contract with Daruma Tech, LLC to create a mobile application for Visitors and Convention Bureau (VCB). The fully customizable mobile application provides customer benefit to visitors to Ocala/Marion County through interactive opportunities to engage with tourism businesses while in the trip planning phase, as well as during their trip in market. The application includes a directory with categorization filters, favorites, and social sharing features. Points of interest feature hot spots what open detailed pages with additional information when clicked; custom mapping including support for third-party mapping services; support for a wide variety of media images, video, 360 video, audio, 3D animation, and augmented reality; deals; coupons, and ticketing; photo frames and filters, and trip planning feature; transportation integration – including multi-modal transit options such as public transit and ride-sharing services like Uber and Lyft.
Daruma Tech, LLC has received a favorable evaluation, and it is the intent of VCB to continue the contract for the first of two annual renewal options, extending the contract through October 31, 2026.
A draft contract amendment is attached for review. If approved at today’s meeting, it will be sent to Daruma Tech, LLC for signature. Upon receipt of the signed amendment, the document will be forwarded to the County Attorney, Clerk, and Chairman for final execution.
BUDGET/IMPACT:
Neutral; estimated annual expenditure is $25,000. Additional options as listed on the original contract may be added, at the contracted price. Funds are available from CP155552-548101
RECOMMENDED ACTION:
Recommended action
Motion to approve and allow staff to issue, and upon approval from Legal, authorize the Chairman and Clerk to execute the contract under 22P-135-CA-01.
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