SUBJECT:
Title
Request Approval of Selection Committee Recommendation: 21P-165, Brand Development - Zehnder Communications, Inc., New Orleans, LA (Budget Impact - Neutral; expenditure not to exceed $118,540)
Body
|
INITIATOR: |
DEPARTMENT: |
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Susan Olsen, Director |
Procurement Services |
DESCRIPTION/BACKGROUND:
On behalf of Visitors and Convention Bureau (VCB), a Request for Proposals (RFP) was advertised to contract with a qualified firm to provide destination branding. This is to include consulting services that requires the ability to execute the necessary processes to achieve the destinations goal of creating a successful brand that will enhance the image of destination. The brand will represent the varied tourism sectors of collaborators that will help instill a sense of pride for Marion County, as well as create design standards for future marketing and communication material. Ten (10) submittals were received, evaluated and scored by Selection Committee members: Corry Locke, Jovanny Arenas, and Karen Jensen. Three (3) firms were short listed for presentations with Zehnder Communications, Inc. ranking the highest per the tabulation below:
|
FIRM - Location |
SCORE |
RANK |
|
Zehnder Communications, Inc. - New Orleans, LA |
296 |
1 |
|
Miles Partnership, LLLP - Sarasota, FL |
290 |
2 |
|
Madden Media - Tucson, AZ |
270 |
3 |
Visitors and Convention Bureau Director, Loretta Shaffer, supports the Selection Committee recommendation to award to Zehnder Communications, Inc.
Attached for review is a draft of one (1) contract; pending approval at today’s meeting, it will be sent to Zehnder Communications, Inc. for signatures and upon return, will be forwarded for the County Attorney’s, Clerk’s, and Chairman’s signatures.
BUDGET/IMPACT:
Neutral; expenditure not to exceed $118,540.
RECOMMENDED ACTION:
Recommended action
Motion to approve recommendation and allow staff to issue contract, and upon approval from Legal, authorize the Chairman to execute the contract with Zehnder Communications, Inc., under 21P-165.
end