SUBJECT:
Title
Request Approval of Selection Committee Recommendation: 24Q-295 Tourism Photography and Video - Digital Fury, LLC, Ocala, FL and Maven Photo and Film, Ocala, FL (Budget Impact - Neutral; expenditure of $250,000)
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INITIATOR: DEPARTMENT:
Susan Olsen, Director Procurement Services
DESCRIPTION/BACKGROUND:
The Ocala/Marion County Visitors and Convention Bureau (OMCVCB) solicited proposals from qualified agencies for an annual contract to provide professional photography and videography services. The selected agency(ies) will capture high-quality, candid visuals showcasing leisure activities, outdoor adventures, business travel, event venues, and special occasions to position Marion County as a premier tourism destination.
The resulting content will be featured on the OMCVCB website, social media platforms, advertisements, and press materials. Bidders were required to submit a portfolio and comprehensive pricing that includes all shoot-related costs, such as travel, models, and post-production. Deliverables will consist of high-resolution edited photos and 4K video, provided within specified timeframes.
All images and videos will become the exclusive property of OMCVCB, delivered in both raw and edited formats, and uploaded to a digital asset management system for official use.
The Selection Committee, comprised of Jessica Heller, Sara Lambert, Austin Wicker, recommends awarding Digital Fury, LLC and Maven Photo and Film the contract.
Tourism Development Director, Loretta Shaffer, is in agreeance with the selection committee’s recommendation and endorses awarding the contract to Digital Fury, LLC and Maven Photo and Film. Attached for review is one draft of the contract (both contracts are identical). Upon approval at today’s meeting, it will be sent to the firm for signatures. Once returned, it will be routed to the County Attorney, Clerk, and Chairman for signatures.
BUDGET/IMPACT:
Neutral; expenditure of $250,000. Funding is available in line CP155552-548101 - Tourist Development Fund.
RECOMMENDED ACTION:
Recommended action
Motion to approve the recommendation and allow staff to issue a contract, and upon approval by Legal, authorize the Chairman and Clerk to execute the contract with Digital Fury, LLC and Maven Photo and Film under 24Q-295.
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