SUBJECT:
Title
Request Approval of Contract Amendment: 22P-135-CA-02, Destination Mobile App - Daruma Tech, LLC, Boca Raton, FL (Budget Impact - Neutral; estimated expenditure of $25,000)
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INITIATOR: |
DEPARTMENT: |
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Susan Olsen, Director |
Procurement Services |
DESCRIPTION/BACKGROUND:
On November 15, 2022, the Board approved a contract with Daruma Tech, LLC to create a mobile application for Visitors and Convention Bureau (VCB); on September 16, 2025, the Board approved the first of two contract renewals.
The fully customizable mobile application provides customer benefit to visitors to Ocala/Marion County through interactive opportunities to engage with tourism business while in the trip planning phase, as well as during their trip in market. The application includes a directory with categorization filters, favorites, and social sharing features. Points of interest feature hot spots with detailed pages showing additional information when clicked; custom mapping including support for third-party mapping services; support for a wide variety of media pages, video, 360 video, audio, 3D animation, and augmented reality; deals; coupons, and ticketing; photo frames and filters, and trip planning feature; transportation integration - including multi-modal transit options such as public transit and ride-sharing services like Uber and Lyft.
Daruma Tech, LLC has received a favorable evaluation, and it is the intent of VCB to continue the contract for the last annual renewal option, extending the contract through October 31, 2027.
Attached for review is a draft contract amendment and pending approval at today’s meeting, it will be sent to Daruma Tech, LLC, for signatures. Upon return, it will be forwarded to Legal, the Clerk, and Chairman for signatures.
BUDGET/IMPACT:
Neutral; estimated annual expenditure of $25,000. Additional options, as listed on the original contract, may be added at the original contracted price. Funds are available from CP155552-548101 (Tourist Development Fund).
RECOMMENDED ACTION:
Recommended action
Motion to approve the recommendation and allow staff to issue the contract, and upon approval by Legal, authorize the Chairman and Clerk to execute the contract amendment with Daruma Tech, LLC under 22P-135.
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