Legislation Details

File #: 2026-24430   
Type: Consent Status: Agenda Ready
File created: 9/17/2026 Meeting Body Board of County Commissioners
On agenda: 11/17/2026 Final action:
Title: Request Approval of Selection Committee Recommendation: 26P-053 Long Range Tourism Plan 2027-2031 – Coraggio Group, LLC, Lakewood, CO (Budget Impact – Neutral; expenditure not to exceed $127,710
Attachments: 1. 26P-053 Agreement (d), 2. 26P-053 Add-Ons

SUBJECT:

Title

Request Approval of Selection Committee Recommendation: 26P-053 Long Range Tourism Plan 2027-2031 - Coraggio Group, LLC, Lakewood, CO (Budget Impact - Neutral; expenditure not to exceed $127,710

Body

 

INITIATOR:

DEPARTMENT:

Susan Olsen, Director

Procurement Services

 

DESCRIPTION/BACKGROUND:

On behalf of Tourist Development, Procurement issued a Request for Proposals (RFP) seeking a qualified firm to develop a new iteration for a comprehensive Long-Range Tourism Plan for 2027-2031.

 

The Selection Committee comprised of Kassi Pederson, Matthew Cretul, and Sky Wheeler recommends awarding Coraggio Group, LLC, based on the ranking below:

 

Firm Name - Location

Score

Rank

Coraggio Group, LLC - Lakewood, CO

468.33

1

Jones Lang Lasalle Americas, Inc.- Chicago, IL

351

2

 

Coraggio Group, LLC’s, services will be completed in three (3) stages; review of the current plan performance, current plan development, and deliverables. The work will include immersion session(s), background data review, updated competitive set analysis, gap and competitive analysis, stakeholder engagement, pulse assessment, market trend analysis, and workshop(s).

 

Tourist Development Director, Loretta Shaffer, concurs with the Selection Committee’s recommendation. Attached for review is a draft agreement and optional add-ons. Following board approval, the contract will be sent to the firm for signatures and once returned, will be forwarded to Legal, the Clerk and Chairman for signatures.

 

BUDGET/IMPACT:

Neutral; expenditure not to exceed $127,710 as approved in each Fiscal Year budget.  Funding is available in the line CP155552-531109 (Tourist Development Fund).

 

RECOMMENDED ACTION:

Recommended action

Motion to approve the agreement with Coraggio Group LLC, authorize staff to issue, and upon approval by Legal, authorize the Chairman and Clerk to execute all necessary documents under 26P-053.

end