SUBJECT:
Title
Request Approval of Selection Committee Recommendation: 21P-166, Media Planning and Buying - Miles Partnership, LLLP, Sarasota, FL (Budget Impact - Neutral; expenditure of $563,490 as approved in FY 21/22)
Body
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INITIATOR: |
DEPARTMENT: |
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Susan Olsen, Director |
Procurement Services |
DESCRIPTION/BACKGROUND:
On behalf of Visitors and Convention Bureau (VCB), Procurement advertised a Request for Proposals (RFP) seeking a competitive pricing and service delivery for media buying. Services under this contract focus on media planning and placement. Media planning and placement is an integral part of the destination marketing cycle. It serves to maximize media and campaign promotions across media buying platforms and quantify results to drive online traffic, thereby creating the opportunity to convert potential visitors into tourists to the County. Three (3) firms responded and their submittals were reviewed and ranked by Selection Committee members: Cassandra Li, Sky Wheeler and Kyle Drummer. All three (3) firms were shortlisted for presentations with Miles Partnership, LLLP ranking the highest per the tabulation below:
|
FIRM - Location |
SCORE |
RANK |
|
Miles Partnership, LLLP - Sarasota, FL |
287 |
1 |
|
Zehnder Communications - New Orleans, LA |
268 |
2 |
|
Madden Media - Tucson, AZ |
243 |
3 |
Visitors and Convention Bureau Director, Loretta Shaffer, supports the Selection Committee recommendation to award to Miles Partnership, LLLP.
Attached for review is a draft of one (1) contract and the approved LRM; pending approval at today’s meeting, it will be sent to Miles Partnership, LLLP for signatures and upon return, will be forwarded for the County Attorney’s, Clerk’s, and Chairman’s signatures.
BUDGET/IMPACT:
Neutral; expenditure of $563,490
RECOMMENDED ACTION:
Recommended action
Motion to approve recommendation to award and allow staff to issue the contract and authorize the Chairman to execute the contract with Miles Partnership, LLLP under 21P-166.
end