SUBJECT:
Title
Request Approval of Contract Amendment (Renewal): 24Q-295-CA-01 Tourism Photography and Video - Digital Fury LLC, Ocala, FL (Budget Impact - Neutral; estimated expenditure of $350,000)
Body
|
INITIATOR: |
DEPARTMENT: |
|
Susan Olsen, Director |
Procurement Services |
DESCRIPTION/BACKGROUND:
On February 18, 2025, the Board approved a contract with Digital Fury LLC and Maven Photo and Film to provide professional photography and videography services for the Ocala/Marion County Visitors and Convention Bureau (VCB), capturing high-quality visuals of leisure activities, outdoor adventures, business travel, event venues, and special occasions to promote Marion County as a premier tourism destination.
After evaluating its upcoming tourism photography and videography needs and overall program structure, VCB has determined that it will not be exercising the renewal option with Maven Photo and Film. This determination reflects internal program considerations and evolving service needs and is not a reflection of the firm’s performance. VCB will instead renew with Digital Fury LLC, exercising the first of three (3) one-year renewal options through March 31, 2027. This Amendment also expands the scope of services to include additional deliverables and responsibilities described in the contract amendment. In conjunction with these efforts, the County intends to reopen the solicitation to allow additional firms the opportunity to submit qualifications and become pre-qualified to provide tourism photography and videography services, ensuring the County maintains a broad and flexible pool of qualified vendors to support future tourism marketing initiatives.
Attached for review is a draft contract amendment. Upon approval at today’s meeting, it will be sent to Digital Fury LLC for signatures. Once returned, it will be forwarded to the County Attorney, Clerk, and Chairman for signatures.
BUDGET/IMPACT:
Neutral; estimated expenditure of $350,000. Funding is available in line CP155552-548101 - Tourist Development Fund.
RECOMMENDED ACTION:
Recommended action
Motion to approve, allow staff to issue, and upon approval by Legal, authorize the Chairman and Clerk to execute the contract with Digital Fury LLC under 24Q-295.
end