SUBJECT:
Title
Request Approval of Change Order to Purchase Order 2600192: 21P-166 Media Planning and Buying - Miles Partnership, LLLP, Sarasota, FL (Budget Impact - Neutral; additional expenditure of $58,275)
Body
|
INITIATOR: |
DEPARTMENT: |
|
Susan Olsen, Director |
Procurement Services |
DESCRIPTION/BACKGROUND:
On October 19, 2021, the Board awarded a contract to Miles Partnership, LLLP (Miles) to provide media planning and placement services. These services are a key component of the destination marketing cycle, designed to maximize campaign reach across media buying platforms while measuring performance to drive online traffic and convert potential visitors into tourists to Marion County.
Change Order 1, presented today, provides for strategic media planning and placement associated with the America 250 campaign. This campaign will utilize a multi-channel marketing approach to promote Ocala/Marion County as a patriotic, family-friendly destination. The effort will align with County community events and is intended to encourage-drive market visitation leading into Independence Day 2026. As part of this initiative, the campaign will leverage social media content creation and targeted media placement to support tourism generation during the March through July 2026 timeframe.
The change order is attached for review. Upon approval at today’s meeting, the change order will be presented to the Chairman for signature.
BUDGET/IMPACT:
Neutral; additional expenditure of $58,275, bringing the total amount of the purchase order to $1,708,275. Funding is from CP155552-548101 with Project Code 106AME250-OPR TOURS.
RECOMMENDED ACTION:
Recommended action
Motion to approve the change order, allow staff to process, and authorize the Chairman and Clerk to execute Change Order 1 to Purchase Order 2600192 under 21P-166.
end